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TAAEF Workforce Research Study
The Texas apartment industry depends on the people who show up every day, and the leaders, teams, and onsite professionals who support these communities. The Texas apartment industry plays a critical role in meeting the state’s rapidly growing housing needs, yet attracting, onboarding, and retaining talent in an increasingly competitive labor market remains central to long-term workforce stability.
TAAEF conducted a statewide research study to uncover what Texans think about a career in the Texas apartment industry—and what it takes to attract, train, and retain talent in today’s competitive workforce.
Free Webinar | April 29 | 10:00AM CT
Texas Workforce Research: What Today’s Employers Need to Know
Join nationally recognized generational researcher Jason Dorsey for a timely discussion on the findings from the Texas Workforce Research Study.
As workforce expectations continue to evolve, organizations across Texas are navigating new challenges related to recruiting, retention, and workplace culture. In this webinar, Jason will break down the key insights from the research and explain what they mean for employers today. Participants will gain a deeper understanding of how generational shifts and changing employee priorities are impacting the workforce—and what organizations can do to adapt.
In this session you’ll learn:
- The most important findings from the Texas workforce research study
- How generational dynamics are reshaping the workplace
- The biggest factors influencing employee attraction and retention
- Practical strategies employers can use to build stronger teams
What the Research Reveals
Based on responses from 1,500 Texans across generations and key demographic groups, this research shows how people truly evaluate careers in the apartment industry, and where opportunity exists when we align around shared understanding.
Percentage of Texas General Population familiar with apartment communities as a place to work.
This research isn’t just about hiring.
It is a data-driven roadmap for the Texas apartment industry, shifting the conversation from talent shortages to talent strategy, and from reactive hiring to intentional workforce development grounded in evidence, transparency, and long-term growth. Some of the insights reveal:
- Where Texans search for jobs, what frustrates them most in the recruiting process, and how missed candidate follow-up leads to drop-off
- What motivates people to apply and accept roles, and why 67% have avoided applying because they believed they lacked the “right” degree or certification
- What makes new hires feel welcomed, supported, and confident in the first 30 days, reinforcing the need for hands-on, people-first onboarding