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TAAEF Workforce Research Study
The Texas apartment industry depends on the people who show up every day, and the leaders, teams, and onsite professionals who support these communities. The Texas apartment industry plays a critical role in meeting the state’s rapidly growing housing needs, yet attracting, onboarding, and retaining talent in an increasingly competitive labor market remains central to long-term workforce stability.
TAAEF conducted a statewide research study to uncover what Texans think about a career in the Texas apartment industry—and what it takes to attract, train, and retain talent in today’s competitive workforce.
What the Research Reveals
Based on responses from 1,500 Texans across generations and key demographic groups, this research shows how people truly evaluate careers in the apartment industry, and where opportunity exists when we align around shared understanding.
72%
Would consider working in an apartment community if it meant free or discounted rent.
44%
Of Texans have considered a career in the Texas apartment industry
71%
Think apartment communities fill a huge housing gap in the U.S.
This research isn’t just about hiring.
It is a data-driven roadmap for the Texas apartment industry, shifting the conversation from talent shortages to talent strategy, and from reactive hiring to intentional workforce development grounded in evidence, transparency, and long-term growth. Some of the insights reveal:
- Where Texans search for jobs, what frustrates them most in the recruiting process, and how missed candidate follow-up leads to drop-off
- What motivates people to apply and accept roles, and why 67% have avoided applying because they believed they lacked the “right” degree or certification
- What makes new hires feel welcomed, supported, and confident in the first 30 days, reinforcing the need for hands-on, people-first onboarding